Signups happen. Trials start. Some convert, most vanish — and nobody can tell you why, because nobody built the path to be readable.
PLGBuilder reads the analytics you already have, shows you your funnel by tomorrow morning — and then shows you what your analytics can't see.
Works with Segment, Mixpanel, Amplitude, and Snowflake. No SDK. No code. No ticket.
Most PLG teams can tell you their signup count. Almost none can tell you:
It isn't a dashboard problem. The data was never designed to connect. Attribution gets reconstructed afterward, in a spreadsheet, from fragments — and course corrections get made on anecdote.
You can't correct a course you can't see.
You don't rebuild anything on day one. PLGBuilder connects to the analytics you already run:
Toggle us on as a destination. Your events stream in real time.
Paste a read-only key. We backfill 90 days of history.
Grant a Snowflake share. Your data never has to leave your warehouse.
By tomorrow morning you're looking at your own funnel, scored step by step — where users progress, where they stall, where they quietly disappear.
And then we do the thing no analytics tool will: we tell you what your data can't say. Which users clicked and vanished before your analytics ever saw them. Which activated accounts can't be traced to the message that caused them. Every blind spot, named — with the one small step that would fix it.
Seeing the funnel is the start. Owning it means the path itself becomes readable — every link that reaches a prospect carries its lineage: which hypothesis, which audience, which message. Your motion is declared as a flow — landing, install, account, first real use, success condition — and from that moment, traceability is a property of the pipe, not a spreadsheet reconstruction afterward.
You get there one step at a time, and each step closes a blind spot you've already seen in your own numbers. The first one is a single hidden field on your signup form.
people clicked your link and vanished before your analytics ever saw them. We know, because we minted the click.
That's the difference between a funnel that starts at "signups" and one that starts at sent. PLGBuilder's denominators are honest: sent → clicked → landed → signed up → activated → succeeded. Every conversion rate is real, so every cost-per-activated-user is real, so every kill-or-scale decision is defensible.
The exact step, with the count.
Activated, habitual — not just signups.
Signed up two days ago, never installed — in time to act.
Evidence-graded, auditable, never on vibes.
Assess the situation. Correct the course. On evidence.
PLGBuilder is the front door to a working system:
Designs the experiments — parallel bets, most of them killed fast, on purpose.
Carries the messages, with lineage minted into every link.
Renders the verdicts — at registered checkpoints, never on vibes.
Remembers — so your eleventh experiment starts from everything the first ten proved.
You don't operate these. PLGBuilder composes them into your path. You read the evidence and make the calls.
PLGBuilder closes that gap: connect in minutes, see your motion by morning, and take back the course — one closed blind spot at a time.
Connect your analytics